Fashion Targets Breast Cancer
Fit Girl | Mar 31, 2010 | Comments 0
Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend and Fashion Editor of the Washington Post, Nina Hyde died of breast cancer, and was the fashion industry’s response to the devastating impact of the disease. Since the launch of FTBC in the UK in 1996, it has raised over £10.5 million for Breakthrough Breast Cancer’s groundbreaking research, campaigning and education work.
Fashion Targets Breast Cancer 2010 marks the first time that Kylie Minogue (who we heart) has fronted a breast cancer charity campaign, since her own diagnosis five years ago. She said, “It means so much to me to be part of this years’ campaign for Fashion Targets Breast Cancer. I wholeheartedly support their efforts to raise funds for the vital work undertaken by Breakthrough Breast Cancer”
Since its inception as a T-shirt campaign, FTBC has successfully evolved into a collection of Fashion Targets product lines from leading retailers and designers.
This year FTBC is working with retailers including M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, Whistles, Superdry and Melissa Odabash, who have each chosen items to be sold especially for the cause. All the items are available to buy from 29th March 2010, both in-store and online with no less than 30% of the price of each item going directly to Breakthrough Breast Cancer. Here’s a peek at the cute stuff from M&S!!
Claudia, Sienna and Kylie are calling on women everywhere to ‘Wear your support’ for Fashion Targets Breast Cancer and the 46,000 women diagnosed with the disease each year by buying items from this year’s range. Visit fashiontargetsbreastcancer.org.uk for more information.
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