Bobbi Brown We Salute You!
Fit Girl | Feb 28, 2010 | Comments 0
Hail Queen Bobbi, creator extraordinaire of Bobbi Brown Cosmetics and general long-standing advocate of ‘real women’ and a champion of individualistic beauty. Us lucky girls got to catch up with Queen B (like it!!) to chat to her about her new Pretty Powerful Campaign!
To mark the launch of the Pretty Powerful Campaign, Bobbi Brown UK has conducted research into women’s attitudes towards beauty. Key findings show that:
• Only 50% of British women are happy with the way they look
• 16-24 year olds were the most likely to say they were not happy with the way they look (61%)
• 84% of women do not aspire to look like anyone else
• Nearly half of women would prefer to be an improved version of themselves than look like a high profile figure – this despite our fascination with ‘perfect’ celebrity images (Hell to the yeah!).
FG: So B, tell us about the concept behind Pretty Powerful.
Queen B: Pretty Powerful symbolizes my belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty… Pretty Powerful, Pretty Amazing, Pretty Gorgeous, etc.
FG: Could this campaign be the start of a cultural shift, celebrating a more realistic ideal for women?
Queen B: After so many years of seeing a similar “cookie-cutter” beauty and fashion images in the media, I do hope that we will start to see a cultural shift towards a more realistic potential for all women. I have always said that beauty is about embracing what you have naturally – not conforming to an unobtainable standard or looking exactly like everyone else. I think it’s time for all people to use the right tools and makeup knowledge to celebrate their own inner confidence – and look and feel their very best in the process.
FG: B, how will this Pretty Powerful campaign empower women?
Queen B: Pretty Powerful is a way for women to take a step back, press the ’reset’ button, and truly think about what is important to them. I’m hoping that Pretty Powerful will inspire women to embrace their own inner confidence so that they shine from within.
(She’s our new BFF!!)
FG: You once said that, as a teenager, you were desperate to look like Cheryl Tiegs, until you discovered Ali McGraw and were able to appreciate a different kind of beauty. What do you say to women who feel they’d like to look like someone else?
It’s simple advice, but I always tell women to be who you are. This means everything from learning to love your lines to appreciating your unique features. I think we should start using the phrase ‘living’ instead of ‘aging’. Lines are proof that we’ve lived life. We get them when we show emotion, when we laugh, and when we express ourselves.
It’s also really important to live in the present. We spend a lot of energy feeling bad that we don’t look like we used to, or that we don’t look like someone else — instead of appreciating what we do look like. I hated my arms when I was a teenager and often wore long-sleeved shirts. Now I look back on pictures from those days and I think that my arms looked fine. I would have saved myself a lot of adolescent angst if I had made the best of what I had at the time. So start appreciating yourself now.
Throughout March the campaign offers women nationwide the chance to visit the Bobbi Brown counters so artists can teach them a few simple makeup steps that will help them feel prettier and more confident. Get yourselves down there girls, literally the icing on the cake!!
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Filed Under: Beauty
